Client: BeAbout / Alcon
Role: Camera Operator / Editor / Trainer
Project description: A staged project. First, we created a video format (testimonials) for Alcon's brand ambassadors. Next, a footage bank for cutaways was prepared (office shots, people at work, shots from the company barbecue and party). The final stage was training the HR team in camera operation and simple video editing.
Responsibilities:
- Building a footage bank for Alcon Shared Services.
- Producing employer branding films for company ambassadors to use in social media communications such as LinkedIn.
- Training employees in video creation.
Challenges:
- Little on-camera experience among the ambassadors.
- No experience among the trainees in working with cameras, lighting and sound.
Results:
- The HR team now creates content regularly.
- A stronger Alcon employer brand.
Key takeaways:
- Almost anyone can work in front of a camera — it just takes some preparation and training.
One place where the materials are used is the Meet AGS recruitment site.
Zapętlone wideo wykorzystane na landing page.
Film ambasadorski przygotowany do użycia na LinkedIn.
Film ambasadorski przygotowany do użycia na LinkedIn.
Film employer branding na LinkedIn.
Ciekawostka - w tym filmie pierwszy raz wykorzystałem opcję Generative Fill z Photoshop Beta.