Client: Fitness4You
Role: Producer / Camera Operator / Editor
Project description: Building a YouTube channel for an online sports equipment store, within strict budget constraints.
Responsibilities:
- Developing the brand's YouTube presence concept.
- Coordinating, filming and editing 3 video series about fitness equipment.
- Monitoring performance.
Challenges:
- Budget restrictions.
- Initial client scepticism.
Results:
- The store's annual revenue grew by 25% in the launch year — YouTube was the only new promotion channel in that period.
- The most popular film has over 300,000 views and is still appearing in YouTube search suggestions in 2024.
Key takeaways:
- How-to content answering specific questions (e.g. "How to choose an elliptical trainer") works very well as e-commerce promotion.
- A teleprompter helps with perfectionist presenters.
Prezentacja wioślarza Kettler Coach S
Prezentacja wioślarza Waterrower Oak
"Jak wybrać orbitrek?" - najpopularniejszy film na kanale.
Making of pierwszej serii.
